Web marketing in Pistoia, with the numbers on the table
We do web marketing for businesses in Pistoia and the surrounding province: Google Ads, Meta Ads, Google Business Profile and local SEO, with a monthly report that tells you how many leads came in and what they cost.
No prepackaged bundles. We start from what you sell, to whom and where, and put the budget where your customers are already searching.
5.0
Four levers to get you found locally, and when to use them
Not every business needs everything. A plumber in Quarrata and a clothing store in downtown Pistoia have different customers who search in different ways: that's why we start from the problem, not the tool.
Google Business Profile and local SEO
The problem: people searching “near me” find your competitors. We fix your Google Business Profile, help you collect reviews and work on your website for searches in your area. Over time, it's the cheapest channel of all. We cover it in depth in our guide on how local SEO works in Pistoia.
Google Ads
The problem: someone needs you today, not six months from now. With Google Ads you show up right while they're searching, and you only pay when someone clicks. It works very well for urgent services and for businesses selling products with a clear margin.
Meta Ads and Instagram
The problem: not enough people in the area know you yet. With Facebook and Instagram ads you reach people within the radius you choose, before they even start searching. It works for restaurants and bars, stores, events and new openings.
Content and social media
The problem: customers choose you once and then forget about you. Photos, posts and stories keep you top of mind without paying every time to be seen. If you'd like to hand us this part too, there's our social media management.
Practical advice: one lever done well beats four half-started. In the first call we tell you which one to start with, and why.
Who we work for in the province of Pistoia
Our home base is Pistoia, but we work with businesses across the province and the plain toward Prato: Pistoia, Montale, Agliana, Quarrata, Serravalle Pistoiese, Monsummano Terme, Pescia and Montecatini Terme.
The people who contact us usually have a very concrete goal. A store that wants more foot traffic, a professional firm looking for better-qualified inquiries, a craftsman who works by appointment, a restaurant that wants to fill tables on quieter nights, a manufacturing SME that sells to other businesses.
Our portfolio includes several local projects, from the Olmechi chocolate shop in Montale to the MyLoft store and the Gimartek workshop in Pistoia. And if you'd rather talk face to face, you can meet us at our Pistoia office, by appointment.
Three steps, and a report that talks about leads
1. Starting analysis
We look at how people find you today: Google Business Profile, website, any campaigns already running and what competitors in your area are doing. The result is an honest snapshot, even when it says the problem isn't marketing.
2. Plan and budget
We propose channels, budget and goals written in numbers: how many inquiries we expect and at what cost. You approve the ad budget, and it stays in an account in your name.
3. Monthly report
Every month you get a report and we go over it together on a call: phone calls, inquiries from the website, cost per lead. If a channel isn't paying off, we move the money to where it works.
No inflated numbers: likes and views only appear in the report if they led to a real lead.
The closest proof we have: our own website
If you search “agenzia web pistoia” (web agency Pistoia) on Google, you'll find us in first place today: average position 1.4 over the last three months of Search Console data. It's not luck. It's the same work on Google Business Profile, content and website that we do for clients, applied to ourselves first.
How much web marketing costs in Pistoia
There are two items, and they're always kept separate, so you know exactly where your money goes.
Our work starts at €300 a month to run one channel and goes up to €600 and beyond when there's more than one channel or volumes grow.
Advertising you pay directly to Google or Meta, not to us. Many local businesses start with €300–500 a month per channel.
Social media management starts at €500 a month, while SEO and more complex projects are quoted line by line. Multiple locations, e-commerce with many products or seasonal campaigns need a custom quote.
All the terms are explained on the page dedicated to our digital marketing service in detail.
We answer your questions
Do you only work with businesses in Pistoia?
No. Pistoia is home and we know the area well, but we work with businesses across Tuscany and the rest of Italy, because campaigns are managed online. If you're in the province you get an extra advantage: if you like, we can meet in person to review the results together.
How much budget do I need for Google Ads?
A local business usually starts with €300–500 a month, paid directly to Google. With much less, you collect too little data and risk making the wrong decisions. After the analysis we give you a precise figure, along with an estimate of how many inquiries it can bring.
How soon will I see the first results?
With Google Ads and Meta Ads the first leads come in within the first few weeks. But to know whether a campaign really works, you need two or three months of data. Google Business Profile and local SEO are slower to get going, but the results last over time, even without advertising.
Do you also manage social media?
Yes. We can handle just the paid campaigns or the publishing too: editorial plan, content and replies to comments. Social media management starts at €500 a month. It often pays to combine the two, because the content that performs best also becomes the ads.
Can I stop whenever I want?
Yes. We work with monthly or quarterly agreements, with no twelve-month lock-in. We only ask you to give campaigns time to produce useful data. If you decide to stop, ad accounts, data and campaigns stay in your name: you don't lose anything you paid for.
Book 30 minutes: we'll tell you where you're losing leads
Together we look at your Google Business Profile, your website and any active campaigns. You leave the call with the two or three things to fix first, even if you then decide to do them yourself.
- TodayYou book a free consultationWe get to know each other and talk, with no commitment.
- Within 48 hoursYou get our proposalComplete and detailed, line by line, signed by the person who will follow the project.
- Whenever you're readyWe work togetherWith clear goals from the start and no strings attached.