Home / Website and portfolio for Costruzioni CLG, a construction company in Prato

Website and portfolio for Costruzioni CLG, a construction company in Prato

A custom website for Costruzioni CLG, a construction company in Prato: a filterable real estate portfolio, built-in quote requests and local SEO so the company gets found by people looking for a reliable partner to build or renovate.

Client

Costruzioni CLG

Industry

Building and construction

Services

Web Design, Web Development, SEO, Copywriting

Year

2025

The challenge

Over 500 completed projects and an online presence still to be built

Costruzioni CLG is a construction company in Prato with more than thirty years of experience on job sites across Prato, Pistoia and Florence: new builds, full renovations and interior design, with more than 500 projects delivered. A solid reputation built on word of mouth that simply didn’t show online: people searching for a builder in the area couldn’t find CLG.

The company needed a website that would convey the same quality as its job sites: showcase its projects with up-to-date sales status, explain its turnkey approach and reach people on Google searching for a construction company in the provinces of Prato and Pistoia.

The solution

A brochure website with a filterable real estate portfolio and built-in quote requests

We designed a custom website, as elegant and down-to-earth as CLG’s job sites. At its heart is the real estate portfolio: every project has its own page with location, category (new builds or renovations) and sales status, so visitors can see right away what’s available and what has already been sold.

Around the portfolio we built the entire journey: an About us page that tells the story of thirty years of experience, FAQs that answer the typical questions of anyone planning to build or renovate, and a quote request form that turns visits into qualified leads. All of it optimized for local search in Prato, Pistoia and Florence.

The process

Our method: from digital site visit to turnkey delivery

01

Analysis and SEO strategy
A study of the local construction market and of how people search for a construction company around Prato and Pistoia, to define the site’s structure and keywords.

02

Custom design
An understated, high-quality visual identity in line with CLG’s premium positioning, giving plenty of space to images of job sites and construction details.

03

Development and real estate portfolio
Building the website with a portfolio filterable by category and sales status, FAQs and a built-in quote request form.

04

Optimization and launch
Testing on every device, performance and on-page SEO optimization, indexing and monitoring of the first results.

The results

More local visibility with people looking for a builder in Prato

In the first six months after launch, the website delivered concrete, measurable results: organic visits grew by 140%, with 12 keywords on the first page of Google for searches related to construction and renovation in the Prato area and more than 40,000 impressions in search results. Technical performance completes the picture: a mobile PageSpeed score of 95 and load times under a second and a half.

+140%