Home / Website, digital menu and reservation management system for Luna Rossa

Website, digital menu and reservation management system for Luna Rossa

A complete digital ecosystem that brings three restaurants together under one brand, eliminating paper menus and automating reservations with custom business software.

Client

Luna Rossa

Industry

Restaurants

Services

Web Design, UX/UI, Business Software, SEO

Year

2024

The challenge

Three restaurants, no unified digital presence

Luna Rossa is a long-established name in Pistoia’s restaurant scene, serving Neapolitan tradition since 1980 across three distinct venues: Vera Pizza Napoletana, Pizza e Hamburger and Autentica Cucina Napoletana, each with its own identity but all united under the same brand.

The problem was clear: no website representing them consistently, paper menus that were expensive to update and a constant stream of reservation calls that overwhelmed the staff during service. They needed a digital ecosystem that would unify communication, operations and customer service without losing each venue’s identity.

The solution

A digital ecosystem that unifies brand, menus and reservations

We designed a website that acts as a central hub for the three venues: a homepage where visitors choose their restaurant, dedicated pages for each location with its own visual identity, and a user experience designed to take customers from information to action in just a few taps.

The integrated digital menu, viewable on a smartphone with photos of every dish, eliminated printing costs and allows real-time updates. The reservation management system, tailored to Luna Rossa’s needs, lets customers book their own table, drastically reducing calls during service and giving the staff full control over availability, hours and covers.

The process

From analysis to launch, step by step

01

Analysis and strategy
A study of the brand, the three venues and the target audience. Definition of the information architecture and the user journey for each type of customer.

02

Design and prototyping
Wireframes and UI design for every section of the site, from the digital menus with photos to the restaurant pages. An interactive prototype for validation with the client.

03

Development and integration
Development on WordPress with a custom theme, creation of the custom digital menu and configuration of the tailored reservation management system.

04

Launch and SEO optimization
Deployment, Core Web Vitals optimization, local SEO for each location and staff training so they can manage the calendar and reservations on their own.

The results

Less operational stress, more customers and visibility

In the first year after launch, the digital ecosystem radically transformed how Luna Rossa operates. Phone reservations dropped by 50%, paper waste from menus fell by 80% and the platform passed 3,000 registered users.

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