Home / Website for Gimartek Motori, engine and transmission rebuilding in Pistoia

Website mockup for Gimartek Motori, engine and transmission rebuilding in Pistoia

Website for Gimartek Motori, engine and transmission rebuilding in Pistoia

Website for Gimartek Motori, a Pistoia company specializing in engine rebuilding, transmission and gearbox remanufacturing and turbocharger overhauls, with a catalog organized by car brand and a mixed audience of repair shops, dealerships and private customers. Built by the team at our web agency in Pistoia.

Client

Gimartek Motori

Industry

Automotive / Engine rebuilding

Services

Web Design, UX/UI, SEO

Year

2024

The challenge

Conveying reliability and technical expertise in an industry prone to scams

Gimartek Motori is a Pistoia company that handles engine rebuilding, transmission and gearbox remanufacturing and turbocharger overhauls for more than twelve car brands (Alfa Romeo, Audi, BMW, Citroën, Fiat, Ford, Hyundai, Mercedes, Peugeot, Renault, Skoda, Volvo). It serves two audiences: repair shops and dealerships looking for a reliable technical partner, and private customers who need to replace an engine or transmission in a transparent way, with a warranty and full traceability.

Unfortunately, the industry is exposed to fraudulent websites offering hard-to-find engines at suspiciously low prices. The challenge was to build a website that would immediately convey reliability, technical expertise and transparency, with a clear information structure by make and model, prominent trust signals (12-month warranty, traceable origin, fast shipping) and an easy-to-use quote request system.

The solution

An institutional website with an engine catalog by brand and a quote request system

We built an institutional website centered on an engine catalog organized by brand. Whether they’re a repair shop or a private customer, users always start from their car’s make, move on to the model and land on the engine page with its technical specifications, warranty details and how to request a quote. The information architecture is designed to reduce friction between searching and getting in touch.

Trust signals are front and center throughout the site: a twelve-month warranty, traceable origin for every engine, fast shipping, phone support and direct WhatsApp contact. A dedicated anti-scam notice protects customers from fraudulent websites, reinforcing the company’s authority and protecting buyers across the industry. The design conveys industrial solidity, with a technical palette, clear typography and a hierarchy that puts service content first.

The process

From technical positioning to website launch

01

Analysis and trust strategy
A study of Gimartek’s positioning in the Italian market, mapping of the supported car brands and identification of the trust signals to highlight to counter the risk of scams in the industry.

02

Industrial design
A technical, trustworthy visual identity, with a restrained palette, clear typography and a layout designed for quick reading by both B2B buyers and private customers.

03

Development and catalog by brand
Development of the website with an engine catalog organized by make, technical data sheets, an integrated quote request system and a dedicated anti-scam notice to protect customers.

04

Launch and SEO
Go-live, technical optimization, rankings for keywords around engine rebuilding, transmission remanufacturing and brand-specific car parts, and quote request tracking setup.

The results

A digital showcase that builds trust in a technical industry

Gimartek Motori’s website is now a digital showcase built to reach both repair shops and dealerships and private customers looking for a reliable technical partner for engine rebuilding, transmission remanufacturing and turbocharger overhauls. The catalog, organized across twelve car brands, makes searching easy for anyone starting from their car’s make, while the trust signals (warranty, traceable origin, 48-hour shipping, anti-scam notice) are designed to strengthen the company’s position as a go-to name in the industry.

92/100

Mobile PageSpeed

+2,500

Organic visits per month

+20

Keywords on Google’s first page

“

They guided and advised me step by step in creating the website for my car engine sales business. A really well-done job. Extremely helpful with every request and adjustment. I highly recommend them to anyone looking for a team they can rely on.

G.M.

Gimartek Motori

Technologies

The technology behind the project

A stack designed for a technical institutional website with a catalog organized by car brand, a quote request system and independent content management.

WordPress, PHP, MySQL, JavaScript, HTML5, CSS3, Cloudflare, Google Analytics, Google Search Console