Home / Website and interactive Yin Yang test for Shape Your Style, image consulting

Website and interactive Yin Yang test for Shape Your Style, image consulting

Website with a services e-commerce store and an interactive Yin Yang test for Shape Your Style, Alessandra’s platform dedicated to image consulting, color analysis and personal style analysis.

Client

Shape Your Style

Industry

Fashion / Image consulting

Services

Web Design, UX/UI, E-Commerce, SEO

Year

2024

The challenge

Making image consulting and color analysis approachable

Shape Your Style is the digital project of Alessandra, an image consultant specializing in color analysis and personal style analysis. Her audience is varied: professional women looking for an image that fits their role, women who want to feel confident in their wardrobe again, and style enthusiasts discovering color analysis for the first time. Three audiences with very different levels of awareness, each needing guidance as they discover the services.

The challenge was to build a website able to inform, sell services and drive engagement all at once. It needed a blog to rank for industry keywords, a services area clearly explaining color analysis, style archetypes, wardrobe decluttering and more structured programs like “La Mappa dello Stile” (The Style Map), and an interactive feature able to capture visitors from their very first visit.

The solution

A website with services, a blog and an interactive Yin Yang test to discover your style

We built a website that combines an informational side with an e-commerce side. The informational side brings together the blog, an “About me” section and in-depth service descriptions, with a warm, professional tone of voice in line with Alessandra’s positioning. The e-commerce side lets visitors directly purchase color analysis, style archetype analysis, wardrobe decluttering and “La Mappa dello Stile,” the complete three-month program that combines the different analyses into a single journey.

The most distinctive feature is the interactive Yin Yang test, based on David Kibbe’s system: visitors answer a series of questions and instantly receive their own personalized style profile. It’s a free tool that generates qualified leads and lets Alessandra turn initial curiosity into a full consultation. The site is rounded out by integration with social channels to grow the community.

The process

From one-on-one consulting to a website that speaks to you

01

Analysis and tone of voice
A study of Alessandra’s positioning and target audience, and definition of a warm, professional tone of voice able to speak both to demanding professional women and to style enthusiasts just starting to explore.

02

Elegant design
A sophisticated visual identity in line with the world of fashion and image consulting, with a carefully curated palette and refined typography.

03

Development and interactive test
Development of the website with an informational section, blog, services e-commerce and the interactive Yin Yang test based on the Kibbe system, with automatic generation of a personalized style profile.

04

Launch and SEO
Go-live, technical optimization, rankings for keywords around color analysis, image consulting and style analysis, and conversion tracking setup for the services sold.

The results

A platform to discover and express your personal style

The Shape Your Style website is now the digital home of Alessandra’s project, where information, education and service sales coexist in a single experience. The blog supports rankings for color analysis and image consulting keywords, the e-commerce store lets visitors buy individual services or the complete “La Mappa dello Stile” program, and the interactive Yin Yang test is a free, instant entry point that captures visitors on their first visit and guides them toward discovering their personal style.

93/100