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pet republic dog products e-commerce presentation

E-commerce and sales agent software for Pet Republic, natural products for dogs

A dog products e-commerce store built from scratch: branding, an SEO blog and sales agent management software, to launch a line of natural products made for Poodles and Maltipoos.

Client

Pet Republic

Industry

E-commerce / Pet Care

Services

Web Design, E-Commerce, Business Software, SEO, Brand Identity

Year

2025

The challenge

A brand to build from scratch in an untapped niche

Pet Republic started with a clear idea: a line of natural coat care products made specifically for Poodles and Maltipoos, two breeds with unique needs that mainstream brands weren’t meeting. The client had a logo and a clear vision of her positioning, but everything else still had to be built.

The challenge was twofold. On one side, we had to deliver a complete e-commerce store, from the visual identity to the sales platform, able to speak to a demanding, well-informed community of “dog moms.” On the other, we had to integrate a system for managing sellers and influencers, so sales could scale through a network with personalized discount codes, customer registration, commission management and payout requests.

The solution

E-commerce, brand identity and sales agent software: all custom-built

We built Pet Republic’s entire digital ecosystem, starting from the logo the client provided. The brand identity was developed to speak directly to the target audience: a warm, direct and knowledgeable tone, with a polished look that conveys reliability and a love of animals.

The e-commerce store was designed around an intuitive shopping experience, organized by product line (Poodle and Maltipoo) and enriched with bundles, an interactive quiz to help choose the right product, a blog with SEO guides and a loyalty program. The custom-built seller management system lets every agent or influencer generate personal discount codes, register new customers, track earned commissions and request payouts completely on their own, all from a dedicated private area.

The process

From zero to a complete digital brand

01

Brand identity and strategy
Starting from the existing logo, we defined the complete visual identity together with the client: color palette, typography, tone of voice and guidelines for digital packaging and communication.

02

E-commerce design and UX
Interface design with navigation by product line, product bundles, an interactive quiz and a shopping experience optimized for mobile.

03

Platform and business software development
Full e-commerce build with a custom seller system: private agent area, discount code generation, commission tracking and payout management.

04

SEO, blog and launch
SEO strategy with a dedicated editorial blog: guides on Poodle and Maltipoo care, optimization for niche keywords and organic rankings.

The results

From zero to a recognized brand in its niche

Thanks to the SEO strategy built into the blog, Pet Republic reached the first page of Google for 3 niche search terms (Poodle products, Maltipoo products and guides on choosing the right breed), with a 2% CTR on more than 655,000 impressions. The brand started from zero and within a few months became a go-to name in the Italian dog mom community.

655k

Google impressions

2%

Average Google CTR

+3

Google first-page rankings for niche keywords

“

I can only give 5 stars. Francesco guided me through building my e-commerce store from scratch and did a wonderful job. He walked me through it step by step with great suggestions and effective solutions, building everything from A to Z: website, shop, newsletter, blog. I’m very satisfied!

S.P.

Pet Republic

The project

A brand built to win over dog moms

Technologies

The technology behind the project

A stack designed for a scalable e-commerce store with an integrated seller management system, optimized for performance and for the client to manage on her own.

WordPress, WooCommerce, Cloudflare, Google Search Console, Google Analytics, PHP, MySQL, API