Home / Course platform, live online classes and e-commerce for Yoga da Casa

Yoga da Casa online course and live class platform

Course platform, live online classes and e-commerce for Yoga da Casa

A custom platform that brings together live streaming, an on-demand course area and e-commerce in a single experience, designed to take users from their first free trial all the way to renewing their subscription.

Client

Yoga da Casa

Industry

Yoga, Meditation, E-learning

Services

Custom platform, E-Commerce, Online course system, Email & WhatsApp automations, UX/UI Design

Year

2024

The challenge

Selling yoga and meditation online across live classes, on-demand video and customer loyalty

Yoga da Casa needed a platform able to handle two very different business models: live classes on a fixed weekly schedule and a library of recorded courses available anytime. Everything had to live within a single user experience, with integrated payments, one login for everything, the option to give courses as gifts and recurring subscription management.

The difficulty wasn’t only technical. The audience varies widely in age and digital confidence, so the interface had to be readable, reassuring and fast, working just as well on a desktop at home as on a phone propped up next to the yoga mat. On top of that, live class schedules had to be communicated promptly by email and WhatsApp without adding to Laura and Eddy’s daily workload.

The solution

A custom platform that brings together live streaming, e-learning and e-commerce

We designed and developed a custom platform from scratch that integrates e-commerce, an on-demand course area and live class management in a single ecosystem. The layout, checkout flow and user dashboard were designed not to interrupt the meditative flow: few choices, readable typography, videos just two clicks away, and straightforward navigation even for people using a website for the first time.

The online course system was custom-built to handle lesson progression, protected videos and a free first lesson for every course. A loyalty subscription, gift cards and a free trial week were integrated directly into the e-commerce store, while email and WhatsApp automations guide users from sign-up to renewal, drastically reducing manual work.

The process

From brief to launch in four phases

01

Analysis and architecture
We mapped the business flows (live classes, on-demand content, gifts, subscriptions, free trial) and defined the data structure for managing users, purchases, renewals and course access.

02

Design and UX
Wireframes and interfaces built around a sense of calm: linear navigation, gentle micro-interactions, typography that invites reading and a palette inspired by the natural colors of yoga practice.

03

Development and integrations
A custom-built course area, e-commerce extended with a loyalty subscription, gift cards and yearly programs, email and WhatsApp automations, and a user area with one login for both live classes and recordings.

04

Launch and ongoing support
Go-live, technical SEO optimization, performance monitoring and continuous iterations based on feedback from the community.

The results

Numbers that tell the story of a growing community

Yoga da Casa is now in its sixth year of uninterrupted live classes and has turned its offering into a complete digital ecosystem. The platform hosts more than 30 on-demand courses, available individually or as a yearly plan, has handled more than 500 completed orders and welcomes a steadily growing community of over 260 registered users. The email and WhatsApp automations have significantly reduced manual admin work, leaving Laura and Eddy free to focus on their practice and their content.

+30

On-demand courses

+500

Completed orders

+260

Registered users

“

We trusted LAVDER Studio Web with our online project and the experience was truly positive. Special thanks go to Francesco, who over the years has proven to be extremely helpful, attentive and professional. The quality we appreciated most was his ability to really listen to our needs and turn them into the website and online presence we wanted.

Laura Alfani

Founder of Yoga da Casa

Technologies

The technology behind the project

A platform built on a solid, high-performance stack, designed to ensure stability, fast loading times and scalability as users, courses and orders grow.

WordPress, WooCommerce, PHP, MySQL, JavaScript, HTML5, CSS3, API, Cloudflare, Google Analytics, Google Search Console