Home / Website and professional photo shoot for Veltha, power generators

Website and professional photo shoot for Veltha, power generators

Institutional website and professional photo shoot for Veltha, a Pistoia company specializing in the manufacturing, sale, servicing and rental of power generators for institutional clients and major national infrastructure operators. A project born at our web agency in Pistoia.

Client

Veltha Srl

Industry

Energy / Power generators

Services

Web Design, UX/UI, Photography, Video

Year

2023

The challenge

Conveying technical reliability to a demanding B2B audience

Veltha is an ISO 9001:2015-certified company based in Cantagrillo (Pistoia) that works with clients such as Autostrade per l’Italia, Trenitalia, the Carabinieri, the Italian State Police (Polizia di Stato), the National Fire Corps (Vigili del Fuoco), Conad and Coop. It runs four parallel business lines (manufacturing, sales, servicing, rental) and offers custom solutions from 10 to 250 kVA. Communicating this range and this caliber of clients on a website called for an industrial visual identity and high-quality original content.

The main challenge was to avoid ending up with a “catalog” website: it had to convey the technical value behind the product, the production process, the team and the rental fleet through consistent, professional images, not stock photos. It also needed an information architecture able to guide a B2B buyer from discovering the company to requesting a quote in just a few clicks.

The solution

An institutional website built around original photography

We started with the content: a professional photo and video shoot on site at the company to document products, the production process, the team at work and the rental fleet. This material made it possible to build a website with an authentic industrial visual identity, far from the industry’s clichés and able to convey technical expertise and reliability at a glance.

The site architecture is organized around the four service lines (manufacturing, sales, servicing, rental), with a dedicated portfolio section of completed projects as tangible proof of the company’s track record. The calls to action lead straight from product discovery to an information or quote request, supported by content written specifically for B2B buyers and technical managers at major infrastructure operators.

The process

From photo shoot to website launch

01

Analysis and strategy
A study of Veltha’s positioning in the Italian market, identification of the key content (four service lines, portfolio of institutional clients, ISO certification) and definition of the information architecture.

02

Photo and video shoot
A professional on-site session to document products, the production process, the team and the rental equipment. Post-production coordinated with the site’s art direction.

03

Design and development
An industrial interface with a restrained palette, technical typography and a layout that showcases the photography. Development of the website with a portfolio section of completed projects.

04

Launch and SEO
Go-live, technical performance optimization, rankings for industrial energy keywords and analytics tracking setup.

The results

A B2B showcase that matches the caliber of its institutional clients

The Veltha website is now the digital showcase of a company whose clients include Autostrade per l’Italia, Trenitalia, the Carabinieri, the State Police, the National Fire Corps, Conad and Coop. The professional photo shoot made it possible to present products, the production process and the team with consistent, industrial-grade images, while the site architecture clearly presents the four service lines and the portfolio of completed projects, with an experience designed to make it easy for technical buyers to request a quote.

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