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Website for Ali e Radici, a multidisciplinary psychology practice in Pistoia

Website for Ali e Radici, a multidisciplinary psychology and wellness practice in Pistoia that brings together psychologists, psychotherapists and nutritionists as a single point of reference for mental, emotional and physical health.

Client

Ali e Radici

Industry

Health / Psychology

Services

Web Design, UX/UI, SEO

Year

2025

The challenge

Presenting a multidisciplinary team with a warm, approachable tone

Ali e Radici is the practice founded by Dr. Arianna Cacciamani to bring psychologists, psychotherapists and nutritionists together under one professional roof. Six specialists, different approaches (humanistic-bioenergetic, cognitive-behavioral, constructivist-intersubjective, psychodynamic) and one clear idea: offering an integrated path to mental, emotional and physical health. Communicating this diversity without confusing visitors was the first challenge.

The second was tone. People often arrive on the site at a vulnerable moment, looking to be heard and understood, hoping for a reassuring first contact. The site needed a natural palette, readable typography, warm language and navigation that would never make users feel out of place. At the same time, it had to support SEO rankings for keywords related to psychology, psychotherapy and nutrition in Pistoia.

The solution

An institutional website with an integrated team section, blog and events

We designed a website that reflects the brand’s message (“We help you reconnect with yourself”) in every visual and writing choice: natural tones, human photography, gentle micro-interactions and a typographic hierarchy that stays readable even for people who aren’t used to digital tools. The homepage clearly presents the practice and its services, while the “Professionals” section has a dedicated page for each team member with their bio, therapeutic approach, areas of practice and contact options.

On the content side, the blog is designed both to share knowledge on psychological topics and to rank for searches in Pistoia and the surrounding province. The events section collects the seminars, workshops and initiatives organized by the practice, with a management system that is easy to update independently. WhatsApp and email integration lowers the barrier to first contact, letting users choose the way of getting in touch that feels most comfortable to them.

The process

From a warm identity to the website launch

01

Analysis and tone of voice
A study of the practice’s positioning and target audience (individuals seeking support and professionals in the field), and definition of a warm, approachable tone of voice to carry through the copy and UX.

02

Empathetic design
A natural palette, readable typography and a consistent visual system. Wireframes and mockups focused on reassurance and on lowering barriers.

03

Development and SEO
Development of the website with a team section, blog and events calendar. Implementation of an SEO structure designed to rank for psychology and psychotherapy keywords in Pistoia.

04

Launch and training
Go-live, technical optimization and staff training so the team can manage articles, events and professional profiles on their own.

The results

A digital showcase for an integrated approach to well-being

Ali e Radici’s website is now the digital front door of a multidisciplinary practice that brings together six professionals, including psychologists, psychotherapists and nutritionists. The information architecture highlights each team member with a dedicated page, clearly presents the services offered and shares knowledge through a blog on psychological topics and an events section for the seminars and workshops organized by the practice.

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