Home / Website, contact management software and social strategy for Condominio in Fiera, Rome

Mockup of the Condominio in Fiera Roma website and contact management software

Website, contact management software and social strategy for Condominio in Fiera, Rome

Website, contact management software and social media campaigns for Condominio in Fiera: the national condominium industry trade show that brings more than 2,800 professionals, 70 sponsors and 30 speakers, including government ministers, members of parliament and experts, together in Rome. A project managed by our web agency in Rome.

Client

Condominio in Fiera

Industry

B2B events / Condominium sector

Services

Web Design, Marketing management system, Social Media Management, Ad Campaigns, SEO

Year

2026

The challenge

Promoting a national trade show across the website, newsletters and social media

Condominio in Fiera is the leading national event for the condominium world: condominium administrators, lawyers, notaries, accountants, architects, engineers, companies and institutions meet in Rome to tackle the industry’s most pressing issues. Since its first edition in 2018, the event has grown steadily, all the way to its Fifth Edition in 2026 at the Salone delle Fontane in Rome’s EUR district.

The challenge was to turn this growth into a structured digital machine: a website able to convey the event’s authority to a demanding, highly professional audience, a contact and newsletter management system to communicate with thousands of subscribers in a segmented way, and a social media strategy with ad campaigns able to amplify the trade show’s visibility and maximize registrations.

The solution

A digital ecosystem to promote the trade show and manage thousands of contacts

We built the Condominio in Fiera website as a central information hub: each edition has a dedicated page with the program, speakers, sponsors and registration form, while the homepage works as an institutional showcase featuring the event’s key numbers, exhibitor opportunities and FAQs. The information and technical architecture is designed to rank for keywords related to the condominium sector and trade shows in Rome.

The integrated marketing management system, custom-built within the website, lets the organizers segment contacts with tags (administrators, companies, sponsors, media, visitors), manage targeted lists and send tailored newsletters. On the social side, we handled the strategy and management of the Instagram and Facebook channels, producing informative content and running Meta Ads campaigns for the fifth edition, with the goal of maximizing reach, community engagement and event registrations.

The process

From digital strategy to the trade show floor

01

Analysis and strategy
A study of the event’s positioning and target audience (condominium administrators, B2B professionals, companies and institutions), and definition of an integrated digital strategy across the website, newsletters and social media.

02

Website design and development
Design and development of the website with a multi-edition architecture, custom contact management with tag-based segmentation and a newsletter system built directly into the back end.

03

Social media and campaigns
Editorial strategy, content production for Instagram and Facebook, and Meta Ads campaign management with targeting focused on condominium industry professionals.

04

Ongoing management
Website updates for each new edition, pre- and post-event communications, and continuous campaign optimization based on registration and reach results.

The results

An event that grows online and offline, edition after edition

The digital ecosystem has supported Condominio in Fiera’s growth through its fifth edition, the biggest ever. The latest edition drew more than 2,800 attendees, 70 sponsors, 30 speakers including government ministers, members of parliament and industry experts, and 3 institutional roundtables at the Salone delle Fontane in Rome. On social media, the Instagram profile reached 33,000 followers, with more than 80,000 unique weekly views during active promotion periods, thanks to a combination of organic content and targeted Meta Ads campaigns.

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