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Multilingual website for Plantvoice, an agritech startup with an international patent

Multilingual website in six languages for Plantvoice, an Italian agritech startup that has patented a technology to monitor plant health in real time by analyzing plant sap.

Client

Plantvoice

Industry

AgriTech / Innovative startup

Services

Web Design, UX/UI, Custom development, International SEO

Year

2025

The challenge

Communicating a patented technology to a global industry audience

Plantvoice is a benefit corporation (Società Benefit) based in Bolzano (NOI Tech Park) that has patented a biocompatible sensor able to read plant sap in real time and detect water stress, nutrient deficiencies and pathogen attacks before they become visible. The technology has been patented in more than fifteen countries and regions (Italy, Europe, the USA, China, Japan, Brazil, India, Israel, Australia, South Korea, Mexico, New Zealand, South Africa, Eurasia, Chile, Peru), and the company has closed a €500,000 funding round.

Communicating this complexity to an international audience of farmers, agronomists, investors and media called for a multilingual website, an information architecture able to turn technical depth into accessible messages, and custom modules that would let visitors estimate the ROI of adopting the technology, explore the product ecosystem (sensor, device, app) and book a demo in a few clicks.

The solution

A multilingual website with ROI calculators, a product ecosystem and demo booking

We designed and developed the Plantvoice website as an international digital hub, built on a multilingual architecture in six languages (English, Italian, German, Spanish, French, Polish) to reach the patent’s target markets. The design balances technological complexity with a modern, accessible look, making the value of the Plantvoice solution clear even to a non-technical audience.

The site integrates custom modules that together form a rich digital ecosystem: interactive calculators to estimate the ROI of adopting the technology, sections dedicated to the product ecosystem (sensor, device, app), a team area featuring the co-founders, technical FAQs, a blog with international SEO content and a demo booking system right on the site. The multilingual SEO was designed to position the brand in searches for precision agriculture and plant health monitoring across international markets.

The process

From deep-tech startup to international digital presence

01

Analysis and international strategy
A study of Plantvoice’s positioning in the patent’s target markets, definition of the six priority languages and an information architecture suited to three different audiences (farmers, agronomists, investors).

02

Accessible design for complex technology
A modern aesthetic that makes a deep-tech product easy to grasp, with a visual system consistent across all six language versions and special attention to infographics and product visuals.

03

Custom development and interactive modules
Development of the multilingual website, the interactive ROI calculators, the product ecosystem sections (sensor, device, app), integrated demo booking and a blog optimized for international SEO.

04

Launch and multilingual SEO
Go-live, technical optimization, rankings for industry keywords in all six language markets, hreflang setup and dedicated analytics tracking for each language.

The results

An international digital hub for a deep-tech startup

The Plantvoice website is now the international digital presence of an agritech startup with patents in more than fifteen countries and a steadily growing community of customers, partners and investors. The six-language architecture reaches the patent’s priority markets, while the custom modules (ROI calculators, product ecosystem, demo booking) turn the complexity of a deep-tech product into an accessible discovery journey for farmers, agronomists and investors.

90/100